A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
Geoff Peters, president, CDR Fundraising Group
We were focused more on single-channel fundraising and not multichannel. Enough charities were growing so that lists were more readily available and names more plentiful. There were strongly held views on whether premiums were bad for fundraising (since resolved in favor of them).
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