A Look Back — and Forward

Kirchoff: Can we get to a place where we truly are where the donor is when they want to give? What does the “Jetsons” world look like for fundraising?

Peters: More one-to-one, live with more donors, even smaller-gift donors — telephone, Skype, personal chats and e-mails.

Grow: Recently I got an e-mail from Publishers Clearing House that had my address in the subject header and contained detailed directions, including a map, to the florist closest to my home! While I found that level of personalization more than a little intrusive, I’d love to see fundraisers use data, personalization and technology to connect with donors on a deeper level. What brings our donors joy? We all want to change the world. How can we satisfy our donors’ need to make a difference?