A Look Back — and Forward

What hasn’t changed? The need to get in front of major donors, connect with them, listen to them, engage with them and find out how your project matches their passions.

It’s just as hard to get out of the office to make those major-donor calls as ever before. But they have got to be made. The need for “face time” will never go away. Now there are new tools for engaging with your major donors — don’t get me wrong. You can Facebook and tweet and e-mail with them all you like. But when it comes time for the important conversations, they’ve got to be face-to-face.