Fundraising Success Depends on A, B, C

Alignment
Whatever channels you use, be sure they align with your audience. There’s no shame in not being everywhere on- and offline — as long as you are where your donors (and potential donors) are.

Working for a nonprofit is about compromise. Few can “do it all” and maintain an acceptable cost of fundraising. You’re wise to “hang out” where your audience is and leave the rest for others. You may not win an award for innovation, but you’re investing where you can have the most impact with limited dollars.