Fundraising Success Depends on A, B, C
Balance
Give your donors variety in your communications. Everything you do shouldn’t say, “The sky is falling!” Of course, if it really is falling, you need to emphasize that, but we all get desensitized to even the worst possible news over time. (Case in point: When was the last time you really took airport screening seriously?)
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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