Fundraising Success Depends on A, B, C

Make sure your donors know that there is still a need, but you are slowly but surely chipping away at it. We’re all tired of “black holes,” and we don’t want to throw more money into them. Show the need, but in appropriate communications, demonstrate how you are having an impact.

Clarity
What do you want your donors to do? Make it easy to understand and simple to accomplish. Keep the request in your direct mail or e-mail concise. If you give multiple options, most donors gravitate to the easiest one.