Fundraising Success Depends on A, B, C

A lot of reply cards are getting overcomplicated with too many options crowded on the front. As a result, the choices detract from your central message: donate.

Websites are often equally as confusing. Click on “Give a Gift!” and you are presented with a half dozen options about ways to donate. I am not advocating taking planned giving, gifts-in-kind, volunteering, etc., off your website. Just make sure that your navigation is simple and your donors and potential supporters end up where they expect when they click a link.