Fundraising Success Depends on A, B, C
As you celebrate the holidays, take time to relax and put aside all the typos, the printing errors, the irate donor letters and the ideas that just didn’t work from 2011. That’s the best thing about fundraising — it’s over. Nothing was carved in stone or set in cement. We’re all about to get a fresh start. And then, when you get back to work, remember A, B, C. Here’s to fundraising success in 2012!
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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