Introducing M.O.M.

Every donor demographic has its quirks. Every mission has its unique challenges. As fundraisers, it behooves you to know the ones your target audience presents. That's why, starting in October, FundRaising Success will begin a new feature called Mission of the Month (and yes, we promise not to call it MOM — at least not externally). We've covered mission-specific topics before, but with this new feature we'll practice what we preach and take it multichannel. Each month, in addition to our usual comprehensive coverage of fundraising issues across the sector, we'll devote space to a specific mission in print, in our Today in Fundraising e-letter, with video and podcasts, and on social media. It will be a pretty full immersion into the topic, and there will even be a special page on the FS website where you can find all of the content for that month's specified mission. But don't worry, even if one month's topic doesn't pertain to your organization's mission, you'll be sure to find great strategic tips. Here are the Mission of the Month topics we've chosen for the first six months: Animal Welfare (October), Political Fundraising (November), Faith-based (December), International Aid (January), Environment (February) and Education (March).