Fundraising Through the Years

The boomer
There are the baby boomers, who were born between 1947 and 1966 and are considered the “me” generation. Despite that perception, however, boomers soon will start to shift focus to their legacies, Cohen said.

Boomers are less willing to comparison shop, and they seek quality and a high level of service. Their volunteerism is likely to increase as relatively healthy individuals leave the workforce and look for something to fill the void.