Fundraising Through the Years

The communication focus for baby boomers is legacy (leaving the world a better place) and financial planning.

Gen X
Generation Xers, born between 1967 and 1979, are much different than their parents and grandparents, Cohen said. There are fewer of them, and they’re not having as many children. They also are the first generation to have a lower quality of life than the one before, and they are more action- than idea-oriented.