Fundraising Touches Two Worlds

Like all of us, our donors are sleepwalking through the first world, but now and then waking into the real one. Making a charitable gift is one of those waking moments that reminds you where you are — and assures you that you can 
go on.

That's why working in fundraising is such a privilege and a responsibility. Every day we participate in the transformation and enlightenment of donors. We're like midwives at their repeated rebirths. If we could see it for what it is, we'd be overcome by the wonder. But we can't see it, so we think all we're doing is just a form of marketing, not meaningfully different from persuading strangers to choose one shampoo over another.