Fundraising Touches Two Worlds

What's the practical application of this?

Nothing. And yet everything.

Whether you're aware of the two-world quality of your work or not — even if you only believe there's one world — you still have to work hard, pay attention, sweat the details, and keep up with changing demographics and technology.

And even when you're fully awake to the numinous quality of the work, fundraising is still a pain in the butt. You don't have the staff and resources you need. Things go stupidly wrong. Your boss, your board, your client, your consultants don't get it or get in the way. Great ideas somehow don't pan out. Those things happen.