Net Gain: Not Fade Away

Wealth data
More and more nonprofits are beginning to use wealth-screening data to determine appropriate ask amounts in fundraising initiatives. It makes much more sense to ask someone capable of donating $500 to donate that amount than it does to ask the same person to donate $5.

The concept is simple, yet its execution has been challenging. Wealth-screening data typically is used by large nonprofits whose mission depends on the generosity of major-gift donors but, more often than not, the data is used solely for major-gift campaigns and not shared across the organization. Now, thanks to technology, nonprofits of all sizes can discover the power of wealth screening in all fundraising initiatives.