Net Gain: Not Fade Away

Social networking
Social networking has swept the nation and is moving into the nonprofit world. Nonprofits across the country have been able to increase awareness, grow supporters and further their cause by effectively incorporating social networking into their Web strategies. For example, Life Rolls On, a San Diego-based nonprofit dedicated to raising money for spinal cord injury research, found 14,000 “friends” by using MySpace as a communication tool.