Net Gain: Not Fade Away

The social-networking phenomenon shows no signs of stopping. New sites will spring up and the social-networking giants might change hands a few times, but the concept of online communities and social-networking sites will continue. In a few years, it no longer will be just another way to reach a younger generation; it’ll become a primary way to reach donors. In fact, the average age of MySpace users already has increased. A recent study by comScore Networks found that 68 percent of MySpace users are age 25 or older.