Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

Jeff Jowdy: Absolutely. One of the important things that we encounter is the coordination of communications, marketing, branding functions. We certainly see greater success when there is an advancement model where it’s all under one umbrella. It’s more of a challenge where there’s the mixed message that Tom shared, where they are often competing within the organization. So it’s essential to be in sync and have the right message go to the right audience at the right time, and that they’re coordinated. You have to have systems in place and structures so that everybody is on the same page and in sync.