Sleepless in 2013?
Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.
TH: Dane, you’re absolutely right. And when those are unified, it makes it much stronger for the organization. What’s happening is we’re increasingly seeing for-profit brand experts come to the nonprofit world. And they live in an environment where you wake up in the morning and you need soap, so you go to the store and you buy soap. And when you’re choosing, you’re impacted by all the brand messages.
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