Sleepless in 2013?
Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.
We did have one question [from an attendee], and that is to really just explain branding. That is a fantastic question because for the consumer package goods people, as Tom indicated, they get it. They live and breathe it. So Tom, do you want to share what you interpret as branding, maybe in the context of the for-profits and the not-for-profit world?
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