Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

TH: Absolutely. I can give you an example of where it didn’t work; then let’s try to talk together about where it does. United Cerebral Palsy was doing a television special to raise money. Halfway through the special, they said, “You can’t make these people that we serve look like they need help. We want to show the dignity and the life and the worth and everything else …”