Sleepless in 2013?

And we said, “You know, if you don’t want to show that they need help, you’re going to put a TV show on the air that’s not going to raise any help because you convinced the people they don’t need help.”

So you’ve got to use different vehicles like newsletters, magazines, presentations, different vehicles where you can talk about all aspects of what you do. But when you’re talking to an audience of donors, you have to make sure that you’re always underscoring “we’re making progress” — tell a little success story — “and the need is still great. You’re part of something that’s working, and the need is still great.” It’s a one-two punch. And you always have to show the success — “you’re investing in success and the need is still great.” And when you forget about the need because you’re talking about how well things are going, that’s when you get in trouble.