Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

None of the organizations that have been the big exposés on TV have compellingly told that story. Of course, we’re at the whim of media editors also. They may be cutting those good talking points out.

TH: When I heard Christina talk about transparency, I wanted to stand up and applaud. You’re really right on. And I think something that goes hand in hand with transparency is donor intent. We don’t always know donor intent exactly, but we have to put ourselves in the position of a normal, intelligent donor and think, “What would they want to know? What would they want to give to?”