Sleepless in 2013?

Let’s not put it in the fine print. Let’s just be straightforward with people. I think that despite the self-appointed, self-annointed watchdogs, and the puppies in the media that are following them, it’s up to us to educate the public better. First, it takes money to manage an organization, a complicated organization that’s tackling cancer or poverty. Otherwise, it would be easy. It takes money to raise money for it, and we need to explain that far better than we ever have. And we also need to encourage people to judge the impact of the organization. I know lots of nonprofits with low fundraising costs that aren’t doing anything, and I know other nonprofits with high fundraising costs that are making a life-changing and –saving difference in the world. It’s incumbent on us to tell the story better.