Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

The other organization strictly held to online fundraising standards and because of it were never really able to grow because there was no long-term investment in fundraising and increasing the size of the organization.

JS: I also think that ties back to branding too. It’s all one, really. If you’re out there doing really, really great things and you are meaningfully changing the fate of whomever it is you serve, and you’re telling people openly and honestly, then the charity watchdog groups — who shall remain nameless — they have less and less power. You take the power away from them by being honest and up-front and using the dollars well.