Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

It was like I fed him a script as a fundraiser. I wanted to segment. I wanted to do some research on my database, and so with him saying that all the other people around the table started saying, “Oh yeah, we would never do that in our business. We know our customers. We do some research. Let’s fund research for this organization too.”