Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

CJ: I completely agree with that. You have to open it up and put the opportunity out there. A lot of people who are on boards may or may not have the expertise specifically in the nonprofit world, and they may feel uncomfortable. When the questions are posed to them in a way that allows them to use their life experience and relate it to the organization, which they obviously care greatly about, they come at it with a whole different perspective that you might not have seen otherwise.