Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

TH: I couldn’t agree more. Go back to the theory of who these people are. They’re successful people who are competitive, and they like success. So if you can take them out and make them successful on an easy fundraising call, they’re going to say, “I’m doing that again!” And you’re going to turn them into successful fundraisers. Make it easy for them. Then you give them a lot of affirmation at the board meeting. And you get other members thinking, “I want that affirmation too; maybe I should do this.”