Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

Tom Harrison: If we’re looking at the most pressing problem, the toughest challenges facing nonprofits today, we could talk about watchdogs. We could talk about charitable tax deductibility. We could talk about the [U.S.] Post Office. But I want to talk about something that’s not inflicted on us from the outside. I want to talk about something that’s self-inflicted by our nonprofits. And that is the misuse of branding.