Sleepless in 2013?
Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.
MP: Preach it!
CJ: [It’s important to equip] the manager or the major-gifts officer or whoever is making this ask with the knowledge not only of what this sum of money is going to do for the organization and being as specific as you can, but also equipping that person with the knowledge of the person that they’re asking this money from. What specifically interests that person? Is it a particular part of the mission? Is it one program? Having as much information about that particular donor as possible before they go in there and make that ask.
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