Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

So I would just say, don’t swing before the pitch. It’s not about switching from one medium to another. It’s about using all media and deciding which one is most effective at driving and which one is most effective for response.

DG: Don’t put all your eggs in one basket. The organizations that weathered the storm through the economic collapse and are doing the best now have a well-balanced portfolio.