Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

You just want to make sure that your messages are consistent, and it goes back to the first point about branding. It doesn’t matter if it’s on DRTV or social media, to make a donor want to give, the message has to be there, the confidence has to be there that this is something that’s legitimate, verifiable.