Fundraising's freshest thinkers take on the sector's toughest topics

By Margaret Battistelli Gardner

So I think that the value proposition of nonprofits is the opportunity that we offer donors to address urgent, unmet needs … saving lives, saving animals, feeding hungry children, changing the world for the good. And if nonprofit branding powerfully communicates that value proposition, it supports fundraising and it’s a glad thing. However, when nonprofit branding reflects the programmatic identity of an organization apart from the donor interaction, it can really take away from fundraising.