Gazelle Launches New Service to Help Boost Charitable Giving

Gazelle for Good connects NPOs, fundraisers and donors by providing them with a simple, customizable tool that enables them to raise funds without collecting cash. Using the service, anyone from a single marathon runner to the nation's largest nonprofits are able to start a personalized online gadget drive. Donors simply visit the online drive to discover the donation value of their electronics and send them into Gazelle. Gazelle turns the electronics into cash and sends a check to the fundraiser to support their cause. Individuals can add Gazelle for Good to fundraising efforts and give supporters a new way to donate, and non-profit organizations can leverage this complimentary service to subsidize cash donations, which have suffered from the weak economy. According to the recent "State of Fundraising Survey" by the Association of Fundraising Professionals, only 28 percent of all charities nationwide expect to raise more money in 2009 than in 2008.