Geared Up for Growth

Dane Grams: For those of you who know me, you know that I’m a big believer in monthly giving. I don’t know if that’s because I was schooled at Greenpeace and we always based our fundraising program on European models, or if I’ve just had enough experience to know that it works at this point. But I’d like to throw out there that not only is monthly giving important to the growth of an organization, I think in the future it’s going to be important to the survival of organizations. Why is that? Because monthly donors have a higher retention rate and a higher long-term value for the organization, and I’ve seen how monthly giving can impact overall budgets and growth.