Geared Up for Growth

At HRC, I started the monthly giving program, which we call “Partners,” in 1997. That first year we had about 2,000 monthly donors. Today the organization has 65,000 monthly donors, which represents more than $10 million in our gross income. It’s also our highest net income program. For us, that’s more than 10 percent of our overall donor file, and it represents 25 percent of our organization budget. The short-term investment that you put into a monthly giving program is absolutely worth the long-term net growth.