Geared Up for Growth

We bring in monthly donors through face-to-face canvassing, through our direct-marketing campaigns, through telemarketing, Web, e-mail. We convert people through a welcome series and through a variety of other channels. I would encourage people to start experimenting with monthly giving asks in all of their channels, and for organizations that are not advocacy organizations — they’re not 501(c)(4) organizations where size matters — I would also encourage people to experiment with a monthly giving primary ask or a monthly giving only ask approach because the relative impact for some organizations, while you do lose one-time support, that one-time support is often more expensive, and monthly giving would be more beneficial to your organization in the long run.