Geared Up for Growth

AM: Perfect. Jeff, what’s your thought on this whole concept of what we should be doing in retaining donors and even outside the donor population, volunteers and other types of constituents?

Jeff Jowdy: The bottom line is to keep them. We know that retaining donors is less costly. We also know that people give more to where they’re involved and that long-time donors are more likely to consider a planned gift or an ultimate gift. So always be looking for opportunities not only for donor retention but to engage your donors, as volunteers, as advocates for your organization, no matter what your cause or what your geographic reach would be.