Geared Up for Growth

When it comes to fundraising letters, there are a couple of mistakes people make. The first thing you want to do is get that high school English teacher editor out of your head. You’re not trying to get an A on this paper. You’re not writing a composition. You’re not trying to submit it for a Pulitzer Prize. Your only goal in fundraising letters, through mail, is to raise funds. It’s not to educate people on the intricacies of your cause. It’s not to do all these others things that are good communication tools. If you’re writing a fundraising letter, it’s a lot less confusing to the donor if you just keep it to raising funds.