Geared Up for Growth 2013 FundRaising Success Virtual Conference Wrap-up

By Margaret Battistelli Gardner

AM: What are your thoughts on how to keep donors involved and do our best on fundraising?

ECC: I’m going to start off with a little appeal here.

“Dear Friend, won’t you please give HPC (highest previous contribution), HPC 1.5 or HPC 2?”

“Dear Organization X, why should I? What did you do with my HPC? What will HPC 1.5 get me? How much better will I feel if I give you HPC 2? When will you fix the problem you want me to help with? How will I make a difference? Where is my money going? Oh, and by the way, I got five letters, three e-mails, two texts and five tweets today. Why should I give to you instead of those other groups I just heard from?”