Geared Up for Growth

2. Were we direct? Did we beat around the bush, or did we plainly state what we needed and why? If you need more money and you want someone to move up to your midlevel program, don’t spend a lot of time telling them how great they are. They already know that. Tell them very specifically and very directly why you need the money. Will their bigger gift help launch a new program, or if combined with that of a hundred other people, will it help more people, places or things?