Geared Up for Growth

3. Were we genuine? Did the person who signed our letter sound sincere? And when you go back and read those letters, did you feel a connection? Do you think that your donors did?

4. Did we make it easy? Is it easy to understand why we need help? Is it easy to understand how the donor can make a difference? Break it down for each level. If you want someone to give $50, tell them what that would do. If you want someone to give $2,000, give them a reason for why that $2,000 is important and explain why they should do it. See if it’s easy to grasp what you want the reader to do. If you want someone to give, ask them and ask them more than once.