Geared Up for Growth

MP: That was awesome, Ellen. … I don’t want people to lose that because I’ve seen the power of it just last month when I was facilitating a retreat and the organization had put together profiles of donors — major givers, regular, small annual givers — and they did an entire binder, a multi-inch binder with all of the communications, printing out the e-mails,
samples of all the direct mail, the invitations to events because their leadership was saying, “We’re doing too much direct mail and overcommunicating with donors.”