Geared Up for Growth

Angie Moore: What we have today covers everything from getting new donors to retention, getting more people to do more things, how to grow, how to get more money … the sky’s the limit on this. Ellen, why don’t you kick us off on the concept of getting new donors as we move forward?

Ellen Cobb Church: The phrase that pays for the last few years has been retention, and rightly so. Retention needs to continue to be a key metric that we all pay attention to and strive to improve upon. But if we don’t have anyone to retain, we’re not going to thrive. So don’t cut acquisition. If you have cut it recently, please add it back now.