Geared Up for Growth

For many of the organizations we work with where they have a robust midlevel program or one that’s in rapid transition, we created seven super-KPIs (key performance indicators) that we apply to the midlevel audience. And they’re a little bit different than the campaign-based metrics. They are the scientific side to creating that binder with every single e-mail, mail piece and telephone script. This is the numbers-driven snapshot of what your program looks like.