Geared Up for Growth

There are, as I mentioned, seven of them. They roll the performance and cost data together, so it takes a little bit of compilation, but it is a nice way to look at your investment in these donors and what their return is, especially if you don’t have a complex and potentially expensive long-term value tool. I’m going to go through these seven really quickly. The first four are all performance-related. Remember, we’re not talking about campaign performance — we’re talking about annual performance in the program.