Geared Up for Growth

3. The next one is annual average gift. That’s a great thermometer, and looking back in the last three to five years and seeing how that may have changed is a wonderful benchmark for you to establish your future growth opportunities. This is particularly important for programs that had changes in the frequency of their campaigns. We recently started working on one program that in 2009 had eight campaigns a year to midlevel donors. Last year they mailed 14. While they spent a lot more, the net delivered actually went down slightly.