Geared Up for Growth
Listen in as some of fundraising's most innovative thinkers share their insights about what nonprofits need to know and do to thrive in 2014 and beyond.
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6. The next is obviously related to that and would be your annual net per audience member.
7. Lastly, and this is very important as we are all looking so closely at our fundraising efficiency numbers and how those get reported to our donors, is looking at your annual ROI or the flip side of your ROI — your annual cost per dollar raised for donors in this program.
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Margaret Battistelli Gardner
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