Geared Up for Growth

There are three channels that you should be looking into to acquire donors: Obviously, direct mail, but you need to mail smarter. Cooperative databases have been around a long time, and they’re gaining popularity every year in the nonprofit sector. They’re a great way to find new donors and expand your available universe. So talk to your list broker and find out which co-ops will work best for your organization, and keep on top of all the new ones that are coming onto the market. You should really be using co-ops in every merge.