Geared Up for Growth

So what I’ve come up with and how I’m approaching revamping everything from our website to our mass-marketing fundraising … is:

1. Think big. Think very big, and work backwards. Look at the organizations, either within your sector or others that you admire, the way they market and communicate. Look superficially. It doesn’t really matter at first. Call someone within that organization, and ask them to be a mentor. Look at a big org chart of an organization you’d like to be a part of or how you would like to see yourself grow over the years, and pull that to the areas that have the most opportunity for you. If you are uniquely situated for major gifts or you have a fantastic story that’s Web-friendly and very visual, maybe start that before you start your mass-marketing fundraising opportunities. Or convincing the board to not cut back on acquisition … it can be challenging. So get out there and see what the best practices are and how you can get the best bang for your buck. Which leads to …