Geared Up for Growth

3. To Dane’s early point: If you haven’t yet built a monthly giving program … for me personally, when people talk about, “I want to build a program of monthly giving within my program,” I think, “No, it’s just a business rule. Just set your business rules. You’re going to have monthly donors; you decide if they’re going to be your first ask, your only ask or your primary ask.” When you’re small and flexible, that’s a great way to drive net income, and you can do it cheaply online.